MediaEstimator: Estimation of sponsoring and product placement effectiveness with technological solutions for automation of acquisition, processing and evaluation of brand and product exposure in media.

The project objective is to monitor and quantify exposure of logotypes, brands and associated products in product placement, sponsorship, marketing and PR related content. Information tracking for all mass media channels – press, TV, Internet, podcasts and social media – will be expanded and automated. A new service will analyze various forms of information such as text, voice, image, and video, and their combination.

Development project POIR.04.01.04-00-0055/18 co-financed by the National Center for Research and Development (Smart Growth Operational Programme), conducted by PRESS-SERVICE Monitoring Mediów Sp. z o.o. in cooperation with the New User Interfaces Department of PSNC.

Start date: 2019-12-10
End date: 2021-09-30
Role: Partner
Origin: National project
Funding: National project – NCBiR – social innovations