Audiovisual Technologies for Next Generation Immersive Media - Immersify

The Immersify project focuses on four aspects of next-generation media and virtual reality. First of all, due to the requirements of new types of immersive media regarding quality, high resolution, high frame rate (HFR), new color-coding formats (HDR, WCG), and VR requirements, it was necessary to work on a new image compression technology. An important element was also the support of various display devices, from VR glasses – so-called Head Mounted Display in consumer applications segment, to specialized visualization installations located in scientific centers – we are talking about visualization walls, immersive cinemas, dome theaters, deep spaces, etc. Thirdly, creators of video content, computer graphics in both 2D and 3D versions and interactive mechanisms should be able to combine different technologies based on tools developed under the project: the project has implemented mechanisms to play 8K and higher resolution content in game engines such as Unity 3D and Unreal. The last aspect of the project was to create multimedia content in new formats – 8K, 16K, 360, 3D using various technologies, starting from the latest 8K cameras, through rendering point clouds obtained from laser scanners, 360 recordings using specialized rigs consisting of many cameras, etc. The promotion of solutions and presentation of results was also important. The consortium took part in world-renowned events and festivals such as Ars Electronica Festival, Cannes International Film Festival, as well as conferences – NEM and TNC, and A/V industry fairs: InterBee, IBC, NAB and ISE. On these occasions, specially developed content and accompanying tools for creating innovative high-resolution and VR footage were shown.

The project is implemented by a scientific and industrial consortium consisting of the Institute of Bioorganic Chemistry of the Polish Academy of Sciences – Poznań Supercomputing and Networking Center (project leader), Spin Digital from Germany, Ars Electronica from Austria, Marche du Film from France and Visualisation Center C from Sweden.

Start date: 2017-10-01
End date: 2020-06-30
Role: Coordinator
Origin: Foreign project
Funding: H2020